Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense. While theres nothing wrong with thatit is, after all, the worlds best ad networks it is unwise to assume that AdSense cant be outdone by any other ad network.

The ad tech industry is ever-evolving. Therefore, it wouldnt be a stretch to say that Google has competitors who can give them a good run for their money.

It may take some hit-and-trials to figure out which ad network, or a combination of ad networks, generate the highest revenue. However, after figuring it out publishers can efficiently work on monetizing their websites.

Ad networks acquire available inventories from a publisher and sell them to advertisers as packaged impressions.

In a simple inventory selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers (supply-side) and advertisers (demand-side) to help them reach their ad campaign goals.

Now, as the inventory exchange cycle gets complicated, the role of ad networks starts varying. For publishers, ad networks sometimes directly sell inventory, and at other times, buy inventory from SSPs orad exchangesand sell it for a greater profit.

Most publishers are known to specialize in one particular type of ad format. Hence, publishers looking to monetize via one particular format should consider ad networks.

For instance, there areCPM ad networkslike Criteo known to offer the best CPM rate and then there arevideo ad networkslike Unruly serving publishers with the best video content.

Ad networks function as a commercial intermediary between publishers and advertisers. Within the advertising ecosystem, they act as essential monetisation element. Without ad networks, publishers would have to negotiate deals with each individual advertiser.

Additionally, ad networks are known to efficiently work tosell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions.

Doing this makes sure that the publishers inventory makes it to the right advertiser in time. It is clear by now thatadnetworksare essential for publishers.

Below are some of the main types of ad networks:

: This type of ad networks offer inventories from the popular publishers.

: They are topic-specific advertising networks. For example, technology ads network, automotive ad network, business ad networks, fashion ad networks, etc.

: They focuses on a certain type of inventory (e.g. Mobile, Video, Native).

: They typically using the revenue share, CPC, or CPA pricing model.

Finding best ad networks is easy. Theres just one problemthere arejust too many choices.And the jargon flying around in thead tech industrycertainly doesnt help things. What is programmatic buying? Should you opt for CPC orCPM? Should you go with standard IAB units or the newer, more innovative types?

Some of these questions may seem daunting if you havent particularly taken the time to dive in and understand how the online ad tech ecosystem works, so it may seem like choosing a network for your website is going to be a tough task, but it doesnt need to be so.

In the end, it boils down to a few thingsyou should consider before signing a contract with that ad network:

Want more information on this? Weve compiled it all in this blog post:

5 Things You Need to Consider When Choosing an Ad Network.

We have compiled a list of best ad networks for helping publishers to choose the one that suits them:

Whether you are a mid-sized publisher, small publisher, or a large publisher,Amazon Publisher Services has solutions for everyone. Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace.

Publishers can connect with buyers from all over the web, which can significantly increase their revenue. Additionally, publishers gain wider insights regarding their users via shopping data, thereby helping them to enhance user experience.

(Before going further with the list, a little self-plug.)

Managed Demand. Adblock Recovery. Greater Revenue.

AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A/B testing, and adblock recovery.

The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.

AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.

On an average, AdPushup offers a 40% revenue uplift for their publishing partners.Get on a call with AdPushupto understand the potential of your inventory.

PopAds is apop-under ad networkthat is known to be relatively faster and more secure than others like it. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.

An advantage for publishers is that it allows on-request payments and access to advertisers from more than 40 countries. As a result, this provides publishers with a wide scope when it comes to the choice of keywords and targeting to effectively monetize the traffic in their niche.

Adcash DSP+ is an online advertising platform for both advertisers and publishers with 10 000+ active campaigns across the world.

It offers all the best-performing ad formats for both web andmobile monetization, including pop-under, native ads, push notifications, banners, and interstitials. They have a number of tools and features that help publishers monetize their traffic more effectively. Furthermore, their technology bypassesadblockers.

Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.

Adsterra is a reliablead networkwith Partner Care, serving over 30 billion ad impressions per month worldwide. It is famous for its experienced and qualified team, unique direct traffic from all over the world, three levels of anti-fraud protection, and a wide range of advertising formats and payment methods.

Recently, Adsterra recorded more than 100K campaigns across 248 geographies serving over 30 billion impressions per month.

Publishers can monetize any traffic with Adsterra: desktop/mobile website traffic or social/mobile app traffic with Adsterra. One significant positive aspect of this ad network is that publishers can choose from its range of multiple ad formats: Popunder, Social Bar (total blast!), In-Page Push, Native, Banners, VAST (Pre-Roll Video).

SmartyAds SSP is a media-selling network created for publishers who seek intelligent revenue optimization.

Their cross-environmentheader-bidding wrappers(desktop, mobile, or in-app) and high-volumeprivate marketplace dealsintensify competition for inventory and help grow publishers yield.

They serve over 2 billion daily impressions driving the highesteCPMs, CTRs, andfill ratesacross all geographies which climb up to .

SmartyAds also offers a range of desktop andmobile ad formatsviz. rewarded videos, interstitials, native ads, and banners.

Their lightweight and latency-free IOS and Android SDK enable mediation which sends requests to a large number of ad networks and DSPs.

Their partnerships with top demand partners in global monetizing geographies benefit publishers with highly-targetedpersonalized advertisingwith ease and make them the best digital advertising platform.

TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.

Being asupply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow theheader biddingoropen RTB technologyto deal with traffic.

Known to be among the best advertising platforms, Traffic forces offers ad formats like display banners, pop-under, IM floater, andin-streamvideo adsfor publishers to leverage.

PropellerAds supports banner ads in all standard sizes, such as 72890, 300250, 160600, and 120600, apart from on-click and in-banner video ad formats. Therefore, if the ads are positioned strategically, publishers can expect CPMs as much as $1-2 for US and UK inventory.

They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, thereby ensuring high ad quality. Moreover, publishers get the benefit of a monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.

The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, Media.net supports display units desktop interstitial, in-content native, contextual ads, and mobile docked ads.

Banner ads, although popular, are associated with a major problem, i.e.banner blindness, where users (consciously or subconsciously) ignore the ads because they are viewed as an intrusion.

Infolinks gets around this problem by offering an innovative set of free-to-use and profitable ad units viz. InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), InFrame (banner ads in margins and frames), and In-Screen (smartinterstitial ads).

The availability of such solutions leads to better SEO, less intrusion for users, increased relevance, and better space utilization. Infolinks generates high monthly revenue for over 350,000 publishers. They are known to work with the biggest advertisers, namely Facebook, Microsoft, Amazon, and eBay.

The platform is simple enough to integrate with a website and is open to any publisher with no setup fees and no minimum page views or visitors requirements.

RevenueHits uses contextual and geo-targeted ad serving technology, which makes it a favorable choice in the times ofGDPR. The ad network allows publishers to monetize websites, mobile sites, add-ons, widgets, toolbar, and more.

Known to be one of the best advertising platforms, RevenueHits promises a fill rate across all geographic regions. Other than display ads, the ad network lets publishers monetize their website using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.

AdBlade is one of those ad networks that focus on quality over quantity. Further, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 that comprise this ad network.

AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3X better performance.

Undertone specializes in providing high-impact ad formats in addition tostandard IAB formats. To clarify, formats like IAB rising stars,video formats, and its own range of flagship display formats are designed for higher user engagement.

This is coupled with the fact that many of Undertones proprietary ad units use the publishers ad inventory in non-traditional ways, thereby ensuring that theres no cannibalization of existing ad products.

So this means that Undertone can offer CPMs that are -1500% higher than traditional display ads.

Though your mileage may vary,BidVertiseris an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion, i.e., sales for the advertiser.

BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. Also, publishers can use the provided point-and-click tool to customize the layout of these units for matching their websites look.

Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount theyve earned.

Vibrant Media offersBetter-Ads and Chrome filter-friendlyad formats such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units.

Depending on the needs, publishers can choose to use Vibrant Media as their primary display ad network or can employ their native ad solutions to increase revenue without changing their existing ad configuration.

As a result, the ads are responsive and can be delivered across multiple platforms seamlessly.

Known as Oath the advertising company until January 2019, Verizon Media provides publishers with access to advertisers andad servertechnology solutions; currently serving over 1000 direct publishers.

Their solutions allow publishers to choose fromheader biddingsolutionsto traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory.

The ad formats they support include a display, mobile, native, and video ad inventories.

Epom Market is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. Subsequently, the ad network serves 13 billion ad impressions and reaches an audience of 320 million unique monthly visitors per month.

It offers category-targeted, mobile, and local ads to ensure betteruser targeting, which leads to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.

Exponential, formerly called Tribal Fusion, is an ad network known for its quality of CPMs ads. The ad network offers high-impact ads such as rising star and pre-roll ads. A 55% revenue share belongs to the publisher.

Exponential is very cautious about partnering with publisher websites and is on the lookout for publishers who maintain a professional and attractive website layout/design. Moreover, they recommend publishers to keep relevant, highly-targeted, and updated content in order to partner with the Exponential ad network.

Propel Media, unarguably, is the best CPV/PPV (cost per view/pay per view) ad network known for reaching a high-intent audience. They specialize in reaching the audience through contextual text-links and display ads.

The ad network is known for its cooperative after-sales support and easy-to-use interface to optimize ads in a matter of seconds. The interface is supported by visual analytics to allow easy monitoring of trends and features to enable easy editing of the campaigns.

AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads including banner, lightbox, interstitial, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.

The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting.

Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.

ClickAdu is one of the best digital advertising networks to maximize the revenue for publishers. They serve over 2.5 billion impressions daily with an active base of 2000 publishers and 15,000 campaigns.

In addition, the ad network offers high CPMs based in more than 240 countries with the assurance of a ad fill rate. The most common ad formats they offer are pop-up ads, video, and pre-roll ads.

Above all, the ad network is soon going to serve display banner ads also which could deliver a decent CPM-based model for publishers.

HillTopAds is a cheap ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology to help publishers save the revenue often lost due to ad blockers deployed by users.

Their modern yet simple interface is easy for both intermediate and experienced publishers. And, the ad network allows publishers to submit more than one website for monetization.

EMX, formerly called bRealTime, is an ad advertising network that caters to both publishers and advertisers. But, what separates EMX from other ad networks is that it offers fixed CPM pricing units.

The network is able to monetize publisher inventory across all geographies, especially helping the publishers who focus on traffic from multiple geographies apart from only tier-1 locations like US, UK, Canada, etc.

Their Biddr Connect feature helps publishers get advertisers demand from a global audience.

The choice is wide when it comes to ad networks, which means that every publisher can find their ideal solution. Publishers need to take into consideration their requirements and then make a decision regarding an ad network, or an assortment of ad networks.

This list has solutions for all kinds of publishers, whether they are small-sized, large-sized, or in need of simple services. The right advertising network can help publishers monetize their websites efficiently. We advise them to go through trials for some options before setting on to an ad network.

Ad networks are known to efficiently work to sell remnant ad inventory. Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions.

Some of the best paying ad networks include:AdSenseAdcashBuySellAdsPropeller Ads

Publishers work with Ad Networks to find opportunities to sell inventory that they are unable to sell through direct sales. Unsold inventory results in loss of revenue for the publisher.

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